There must be a fortune to be made in non-event greetings cards if you're willing to push the cynicism just a bit further

It was effectivly this attitude that meant Adrian and I didn't do anything to celebrate dating for one month, despite the fact that all my friends at the time were doing so. His responce when I suggested it was an aghast "you didn't expect us to make it this far?" which was an aspect I'd never particularly considered - that celebrating events is actually fairly cynical ;-)