Oh yes, and food. "New improved taste" = "now we add MSG and describe it as yeast extract, you didn't need that afternoon, did you?".

The situation is even worse than that: in my experience they say "new improved taste" when nothing very substantive has changed, then quietly make a major change without fanfare.

For example, Mars confectionery going non-vegetarian a few months back, or Skips suddenly introducing tomato into the recipe.

Skips are but a dim and distant memory :(