I'm not convinced it applies to the nightclub so much. I would have thought either:
* It's deliberate, they know their target audience knows what a nightclub flier looks like, and don't much care about anyone else, so spend the first 500ms telling those people what's cool about this one (generally "has a black background" :))
* It's a mistake. But I wouldn't say they were just being lazy or careless, like everyone else, but actually fucking up. If you're writing on a message board, you don't care so much, and people are likely to be curious what you said. If you're writing a flier, you have to do it right or you're wasting your time.
I agree with your point though, I've ranted about it before. Aim the information you provide at the person receiving it, not you!
Many websites have an "about" link fairly prominently. Some even have the front page be a brief introduction to what they are, and an inner main page for regulars. When they don't, you can just see the designer having a little wishful picture in his head of someone who already knows what foo is, and designing the site for them, meaning every new user just stares blankly and leaves.
And I agree entirely with links. If there's just one "Hey, look at this" link I'll go out of curiosity, but I already see several a day, and don't follow them all. If I do, obviously being pleasantly surprised is good. But more likely I can't be bothered. It doesn't have to be neat, just put a three word title next to the link if you like, but I want to know.
I often browse several web pages and blogs at once, opening every interesting entry in another tab, and also every interesting link. So if you say "The third picture of a cat is hilarious" then I'll remember, otherwise I'll lose track of who made me open it, not know why it's interesting, and close it again. Just saying the website name is good, then I know if I know the site already, and then remember what it is later.
Not every communication can be preceded by a thoughtful evaluation of how someone will receive it. Online, it should be more so, as there's no instead feedback of eyebrow raising, etc, to signal ambiguity.
Although even in real life I'm often annoyed by things like this. Someone encouraging me to do something says why it's good for them, not good for me. Shops, etc, hide all relevant information, making it a gigantic hurdle to go there.
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* It's deliberate, they know their target audience knows what a nightclub flier looks like, and don't much care about anyone else, so spend the first 500ms telling those people what's cool about this one (generally "has a black background" :))
* It's a mistake. But I wouldn't say they were just being lazy or careless, like everyone else, but actually fucking up. If you're writing on a message board, you don't care so much, and people are likely to be curious what you said. If you're writing a flier, you have to do it right or you're wasting your time.
I agree with your point though, I've ranted about it before. Aim the information you provide at the person receiving it, not you!
Many websites have an "about" link fairly prominently. Some even have the front page be a brief introduction to what they are, and an inner main page for regulars. When they don't, you can just see the designer having a little wishful picture in his head of someone who already knows what foo is, and designing the site for them, meaning every new user just stares blankly and leaves.
And I agree entirely with links. If there's just one "Hey, look at this" link I'll go out of curiosity, but I already see several a day, and don't follow them all. If I do, obviously being pleasantly surprised is good. But more likely I can't be bothered. It doesn't have to be neat, just put a three word title next to the link if you like, but I want to know.
I often browse several web pages and blogs at once, opening every interesting entry in another tab, and also every interesting link. So if you say "The third picture of a cat is hilarious" then I'll remember, otherwise I'll lose track of who made me open it, not know why it's interesting, and close it again. Just saying the website name is good, then I know if I know the site already, and then remember what it is later.
Not every communication can be preceded by a thoughtful evaluation of how someone will receive it. Online, it should be more so, as there's no instead feedback of eyebrow raising, etc, to signal ambiguity.
Although even in real life I'm often annoyed by things like this. Someone encouraging me to do something says why it's good for them, not good for me. Shops, etc, hide all relevant information, making it a gigantic hurdle to go there.