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simont

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Tue 2006-11-21 10:01
Supermarkets weep

Last night I did an experiment on a supermarket. I'll be interested to see the results in a few days' time.

I usually shop at the Coldhams Lane Sainsburys, which is on my direct route home from work. One of the many things I buy there has, for some months now, been cartons and cartons of grape juice, because I tried a great many fruit juices and decided that it's by far the nicest.

Last month Sainsburys went into Christmas mode, which involved turning an entire aisle into Christmassy tat and squashing its previous contents into what was usually the fruit juice aisle. Some products therefore disappeared from each of the two compressed sections, and my beloved grape juice was among them.

I was somewhat put out by this, but kept my temper, and went and politely asked Customer Service if I could persuade them to rethink the precise set of product lines they were discontinuing over the Christmas period. I can't, for example, believe that that many people prefer carrot juice to grape juice. I've tried carrot juice. I suppose it takes all sorts and a few people might acquire a taste for it, but more people than like the obvious sweetness and freshness of grape juice? It just doesn't make sense to me.

The customer service person was sympathetic to my plight but was unable to help, because she couldn't find grape juice in the product database at all. We conjectured that it might have been discontinued across all Sainsburys, which I suppose would be more convenient for them because their manufacturing side (it was own-brand) could actually stop producing it completely for a few months. So I muttered a bit, and went away, and eventually discovered that the Asda down the road still sells grape juice. And there the matter rested.

Or rather, there the matter would have rested, if it hadn't been for the fact that last week I was sitting in a line of traffic queueing for the Coldhams Lane roundabout, and through my passenger-side car window I could see through the window of the Sainsburys petrol station. Specifically, I could see the petrol station's fruit juice shelf. And guess what was on it?

So. Either the customer service person's database was malfunctioning and grape juice is still available from some part of the greater Sainsburys organism, or that was simply left-over grape juice from the month before last when they were still stocking it. I managed to find the same customer service person, who remembered me, and she was as baffled as I was and unable to shed any light on the question. That only left one way to find out; so in a spirit of scientific enquiry, I went into the petrol station last night and bought all the grape juice they had. Next week, if I remember, I'll see if they've managed to get some more, and if so then I'll go back to the customer service desk and say ‘ah-ha!’.

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[identity profile] http://users.livejournal.com/_kent/Tue 2006-11-21 10:20
Better yet, when you finish a box/packet/bottle/whatever it comes in of grape juice, take the package into the Sainsburys and say "This. I want this." With a barcode available, they should at least be able to identify what you're talking about.

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[personal profile] simontTue 2006-11-21 10:36
I already did that (at the suggestion of the customer service person, who was clearly trying really hard to be helpful even if she didn't manage to actually help). She scanned the bar code, checked again in the database, and it still wasn't there.
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[identity profile] cartesiandaemon.livejournal.comTue 2006-11-21 11:26
Oh, hm. My hypothesis was it was called something else (Oh no, it's only written "Grape Juice" on *cardboard*. In *digital* it's spelt Throatwarbler-Mangrove...) but apparently not.

I would have assumed they'd have old products there for... some reason or other. Is it possible she only searched that store, or something or other?
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[identity profile] cartesiandaemon.livejournal.comTue 2006-11-21 11:30
I guess that comes under your heading of "Malfunctioning", I suppose.

But *something* is clearly up, assuming the gas station successfully scanned the juice. *thinks*. Can you look online?
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[personal profile] mair_in_grenderichTue 2006-11-21 10:33
Is the Asda grape juice as good as Sainsburys?
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[personal profile] simontTue 2006-11-21 10:37
I haven't been able to tell the difference.
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[identity profile] mobbsy.livejournal.comTue 2006-11-21 13:57
...or indeed taste the difference?
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[identity profile] ex-lark-asc.livejournal.comTue 2006-11-21 10:49
You have not changed one tiny little bit. I still remember the time you hacked the Budgens on the roundabout in Cherry Hinton to find out if they'd stopped stocking Idris ginger beer!

*hugs mightily*
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[personal profile] simontTue 2006-11-21 10:56
*smile* Yes, I had a feeling you in particular would like this story :-)

*hugs*
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[identity profile] cartesiandaemon.livejournal.comTue 2006-11-21 11:27
Yes. It's the sort of thing generally considered "thinking about it too much". I guess it's unlikely what you do will make more grape juice. But if you want to know, there's no better way than asking customer service, is there?
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[identity profile] dennyd.livejournal.comTue 2006-11-21 10:52
I long ago decided that supermarkets hire someone to follow me around and discontinue any product that I seem particularly happy about buying on a regular basis.
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[personal profile] simontTue 2006-11-21 11:05
I have a feeling everyone thinks that. I certainly have.
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[personal profile] simontTue 2006-11-21 11:06
*blinks* In fact, now I re-read the comments on that post, you said the same thing then :-)
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[identity profile] cartesiandaemon.livejournal.comTue 2006-11-21 11:23
Perhaps it's like the expanding universe, and they just change all products round, a little bit :)
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[identity profile] feanelwa.livejournal.comTue 2006-11-21 11:16
You will just have to eat a lot of grapes instead.
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[identity profile] senji.livejournal.comTue 2006-11-21 11:21
This is very strange since IME a lot more grape-juice is drunk over Christmas. Oh, well...
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[personal profile] gerald_duckTue 2006-11-21 11:28
If their system doesn't know about the product, how did it let you buy it?

And… how long does a carton of grape juice last, anyway?
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[identity profile] senji.livejournal.comTue 2006-11-21 12:14
One to Three days I'd guess.

I drink a carton of OJ a day. Nonetheless Tesco won't let me order more than 10 online at once...
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[identity profile] bugshaw.livejournal.comTue 2006-11-21 13:39
Sainsbury's was particularly irksome at Easter. I did most of the shop, then headed off to the aisle with the interesting non-dairy foodstuffs - to find they'd been supplanted by a vast array of milk chocolate Easter eggs. Bah! Mutter, mutter. etc.
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