It occurred to me that it would be fun to apply that to the clothes section: imagine a pair of shoes, and a price tag saying ‘£35.00 (£17.50 per shoe)’. Or better still, trousers: ‘(£11.00 per leg)’. It wouldn't do to be swindled by pack prices :-)

You are never going to label the family planning section if I ever run a supermarket and employ you :).

Durex Ultraglide - It'll cost you 18 years of your life and £n,000 if you don't buy them?