Being less good at something impresses people more
A long time ago, I was in a nightclub, with a friend, and we ran into a woman who we'd both met a few times before. My friend struggled visibly for a moment, and then correctly remembered her name. She was pleased and flattered. I had known her name immediately without any struggle, but she didn't look flattered at that!
A while back a group of my friends used to play a general-
If you release a piece of software with a security hole in it, and then fix it promptly and competently when someone finds it, users will be vocally grateful. You'll get compliments on your dedication and your integrity, and it will increase general trust in you to maintain a security product –
Psychologically, it's easy to come up with reasons why this general pattern of human behaviour makes sense. But it seems like a cognitive weakness nonetheless: surely there must be a multitude of cases where it creates a perverse incentive to pretend to be less competent than you are, or to make deliberate mistakes so you can earn kudos for fixing them…
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While I'm commenting anyway, another example I realised too late that I ought to have put in the original post is the way credit ratings work: you earn trust from money-lending organisations by incurring debts that you then pay off on time, and the strictly better behaviour (in all other respects) of avoiding getting into debt in the first place doesn't score nearly so highly.