I think he is trying to do the internet equivalent of door-to-door evangelism...rather than a typical sample of what he might say to people in general I think he is doing it as his job or what have you. Like, "I see you have not yet removed a clubcard from your wallet. Do you have one? We have these leaflets, all you have to fill in is your bank account details, address, mother's maiden name, IP address and political alleigance..."